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Dwi Hasmidyani
Suranto .
Budi Eko Soetjipto


Entrepreneurial Intention, Entrepreneurship Education, Theory of Planned Behavior, Personality Traits


Purpose of Study: To analyze and examine empirically the influence of entrepreneurship education, personality traits (need for achievement, locus of control and risk taking propensity), and subjective norms through the mediation of entrepreneurial attitude towards student’s entrepreneurial intention.

Methodology: Based on the literature research and analysis of previous works, a conceptual model based on Theory of Planned Behavior and Personality Traits was introduced.

Result: This conceptual model provides an analysis of the influence of entrepreneurial intention in higher education.

Implications/Applications: This model can be used to further develop the entrepreneurial curriculum strategy in higher institution.


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