Main Article Content
Political Marketing, Rhetoric, Measurement, Young Voter
Purpose: The article conducts the new measurement of political trust rhetoric dimensions in political marketing communication: the young people's perspective.
Methodology: This research used survey method. The survey was conducted to 189 respondents, 110 male respondents (58.2%) and 79 female respondents (41.8) using a convenience sampling technique. Respondents in this study are young voters who live in Surakarta and originally from various cities in Indonesia including Java, Sumatra, Kalimantan, Sulawesi, and Papua.
Result: The research shows that the rhetoric dimension can be measured by specific indicators for logos, ethos, and pathos. The research’s findings also indicated that the importance of political trust based on the rhetoric dimensions has different level, particularly from young voter perspective.
Applications: This research can be used for the universities, teachers and education students.
Novelty/Originality: In this research, the model of the subject-subject model in the conditions of mixed learning is presented in a comprehensive and complete manner.
2. Do Amaral, F. M. A. J. (2018). Feminismos e Performatividade: ensaio sobre Filosofia, Psicanálise e Gênero. Opción, 34(87), 458-479.
3. Lee, Y., Capraro, R. M., & Capraro, M. M. (2018). Mathematics Teachers’ Subject Matter Knowledge and Pedagogical Content Knowledge in Problem Posing. International Electronic Journal of Mathematics Education, 13(2), 75-90. https://doi.org/10.12973/iejme/2698
4. Oliveira, F. K. D., Oliveira, M. B. D., Gomes, A. S., & Queiros, L. M. (2018). Identifying User Profiles from Statistical Grouping Methods. Journal of Information Systems Engineering & Management, 3(1), 06. https://doi.org/10.20897/jisem.201806
5. Susila, I., D. Dean, and D. Harness. (2015). “Intergenerational spaces: Citizens, political marketing and conceptualising trust in a transitional democracy.” Journal of Marketing Management 31 (9): 970–995. https://doi.org/10.1080/0267257X.2015.1036768.
6. Zawojska, A. (2010). “Determinants of farmers’ trust in government agricultural agencies in Poland.” Determ. důvěry farmářů ve vládní zemědělské agentutry v Pol. 56 (6): 266–283. https://doi.org/10.17221/103/2009-AGRICECON
7. Hetherington, M. J. (2005). Why trust matters: Declining political trust and the demise of American liberalism. Princeton University Press. https://doi.org/10.1515/9780691188690
8. Jagers, J., & Walgrave, S. (2007). Populism as political communication style: An empirical study of political parties' discourse in Belgium. European journal of political research, 46(3), 319-345. https://doi.org/10.1111/j.1475-6765.2006.00690.x
9. Thøger Christensen, L., & Askegaard, S. (2001). Corporate identity and corporate image revisited-A semiotic perspective. European journal of Marketing, 35(3/4), 292-315. https://doi.org/10.1108/03090560110381814
10. Galston, W. A. (2001). Political knowledge, political engagement, and civic education. Annual review of political science, 4(1), 217-234. https://doi.org/10.1146/annurev.polisci.4.1.217
11. Van de Walle, S., & Bouckaert, G. (2003). Public service performance and trust in government: the problem of causality. International Journal of Public Administration, 26(8-9), 891-913. https://doi.org/10.1081/PAD-120019352
12. Dow, B. J., & Tonn, M. B. (1993). “Feminine style” and political judgment in the rhetoric of Ann Richards. Quarterly journal of Speech, 79(3), 286-302. https://doi.org/10.1080/00335639309384036
13. Orkibi, E. (2015). ‘New politics’, new media–new political language? A rhetorical perspective on candidates' self-presentation in electronic campaigns in the 2013 Israeli elections. Israel Affairs, 21(2), 277-292. https://doi.org/10.1080/13537121.2015.1008242
14. Norris, P. (2000). A virtuous circle: Political communications in postindustrial societies. Cambridge University Press. https://doi.org/10.1017/CBO9780511609343
15. Taber, C. S., & Lodge, M. (2006). Motivated skepticism in the evaluation of political beliefs. American Journal of Political Science, 50(3), 755-769. https://doi.org/10.1111/j.1540-5907.2006.00214.x
16. Bennett, W. L., & Iyengar, S. (2008). A new era of minimal effects? The changing foundations of political communication. Journal of communication, 58(4), 707-731. https://doi.org/10.1111/j.1460-2466.2008.00410.x
17. Martin, J. (2013). Politics and rhetoric: A critical introduction. Routledge. https://doi.org/10.4324/9781315886893
18. Knoke, D. (1994). Political networks: the structural perspective (Vol. 4). Cambridge University Press.
19. Clementson, D. E., Pascual-Ferra, P., & Beatty, M. J. (2016). How language can influence political marketing strategy and a candidate's image: Effect of presidential candidates' language intensity and experience on college students' ratings of source credibility. Journal of Political Marketing, 15(4), 388-415. https://doi.org/10.1080/15377857.2014.959689
20. Gerodimos, R., & Justinussen, J. (2015). Obama’s 2012 Facebook campaign: Political communication in the age of the like button. Journal of Information Technology & Politics, 12(2), 113-132. https://doi.org/10.1080/19331681.2014.982266
21. Hawkins, K. A. (2009). Is Chávez populist? Measuring populist discourse in comparative perspective. Comparative Political Studies, 42(8), 1040-1067. https://doi.org/10.1177/0010414009331721