Humanities & Social Sciences Reviews 2019-01-16T23:11:41+00:00 Rajni Dwivedi Open Journal Systems <p>Humanities &amp; Social Sciences Reviews [eISSN 2395-6518] aims to publish the most timely research development in the discipline of&nbsp;social sciences, humanities, communication, language, literature, political science, arts, music, drama etc.&nbsp;</p> <p>&nbsp;</p> THE INFLUENCE OF SELF-DRIVE ON THE DEVELOPMENT OF MALAY LANGUAGE PROGRAMME: NON-NATIVE ADULTS’ PERSPECTIVE 2019-01-16T23:11:39+00:00 Punitha Vathi Muniandy Abdul Jalil B.Othman Sharir Jamaluddin <p><strong>Purpose: </strong>The purpose of the study is to analyse non-native adults’ self-drive and ways that has influenced towards the development of Malay language programme in which the programme caters to their needs, expectations and self-drive in University of Malaya for Continuing Education.</p> <p><strong>Methodology: </strong>This study aims to analyse non-native adults’ self-drive in an informal adult education at a higher learning institution in Malaysia using an action research method comprising 58 non-native adult learners which was implemented from January 2014 to December 2017. The evidence gathered through feedback, observation and continuous assessment.</p> <p><strong>Findings: </strong>The outcome of this study reveals that strong self-drive among non-native adult learners encouraged and increased the effort towards the introduction of a Malay language programme that suits their needs and expectations.</p> <p><strong>Research Limitations/Implications: </strong>It was reported that the development of new Malay programme would have been more successful and benefits more language instructors and academicians. Their involvement would provide more support and critical views in the research in order to validate the formulation of the Malay programme.</p> <p><strong>Social Implications: </strong>The improvement in teaching and learning process undertaken has also accelerated adult learners’ attainment and competency in Malay language. As a result of non-native adult leaners’ excellent attainment has reinforced the Malay language educator to attract and increase the enrolment for continuing education at higher learning institutions that offer Malay programme as lifelong learning programme.</p> <p><strong>Originality/Value: </strong>The study on self-drive among non-native adults and how it has influenced towards the development of a Malay programme that caters to their needs, interests and expectations is still new, and it is a first-hand study of its kind. The results will be useful for those who are involved in adult teaching and in steering Malay as Modern Foreign Language programme at higher education.</p> 2018-10-18T00:00:00+00:00 ##submission.copyrightStatement## EXAMINING TURNOVER ISSUE IN THE CONSTRUCTION COMPANIES OF OMAN: EMPLOYEES’ PERSPECTIVE 2019-01-16T23:11:39+00:00 Bader Ali Suba’a Al-Sadi M. Firdouse Rahman Khan <p><strong>Purpose: </strong>The objectives of the study were to analyze the Work Environment of Construction Companies leading to turnover;to critically investigate the company culture, salary and the benefit factors, and the company policy &amp; the related components causing a turnover problem in the Construction Companies of Oman.&nbsp;</p> <p><strong>Design/methodology/approach: </strong>The data was collected from 217 employees who were actively involved in the construction work of the companies from the Government Sector, Oil Sector,and Housing Sector and were selected on a random sampling basis.</p> <p><strong>Findings: </strong>The results of the study reveal that the employees prefer environment wherein they need the freedom to work, speak and act. The study also reveals that the company policies should be clear and proper guidance should be given by HR department on job progression and training. It is also revealed that the Salary and after service benefits should be attractive along with better service compensation.</p> <p><strong>Research limitations/Implications: </strong>The study implies that the employees should be given a free environment, Attractive Salary and better service benefits.The present study covers the population from the selected largest construction companies of Oman,anda wide range of study will give us a clearerpicture.</p> <p><strong>Social implications: </strong>The study suggeststhe management should act wisely in handling the workers employed below them as the human resources can do a lot for their organizations. Further, the company policies should be crystal clear,and employee benefits and perquisites should be made at par with that of the niche market.</p> <p><strong>Originality/Value: </strong>Only a very few have examined the causes for the turnover issue in the construction companies of Oman, and it is a first-hand study of its kind,and the results will be useful to the stakeholders.</p> 2018-10-04T00:00:00+00:00 ##submission.copyrightStatement## FACTORS INFLUENCING CUSTOMER SATISFACTION OF ONLINE SHOPPING IN OMAN – YOUTH PERSPECTIVE 2019-01-16T23:11:39+00:00 Noura Said Al-Jahwari M. Firdouse Rahman Khan Ghanya Khamies Al Kalbani Shima Said Al Khansouri <p><strong>Purpose: </strong>The objective of the study was to analyze the impact of online customer satisfaction through the product quality, application safety, delivery guarantee, and the offers through online shopping.</p> <p><strong>Design/methodology/approach: </strong>For this research, the purposive sampling method was used to collect 120 samples through a questionnaire– from those who are performing online shopping in Oman especially the youth. SPSS was used to analyze the collected data. Chi-square analysis, ANOVA and Kolmogorov-Smirnov ranking analyses were carried out to conclude.</p> <p><strong>Findings: T</strong>he results of the empirical study reveal that the perceptions of the youth confirming the product quality &amp; service guarantee influenced comfort and satisfaction to the online customers. The study also revealed that the service tangibility concerning the guaranteed package and delivery process along with the lowest price motivated them to go for online shopping repeatedly.</p> <p><strong>Research Implications: </strong>The study illustrates through Quality Safety Assurance (QSA) model, the factors viz. Product Quality, Application Safety, Delivery Guarantee, and Offers should be focused to improve the online customer satisfaction, and the best-buy offers are the factors which need more attention to increase the Omani clientele.</p> <p><strong>Social implications: </strong>The study throws light on the factors and their important role towards improving customer satisfaction during online shopping and the ways and means to augment the same.</p> <p><strong>Originality/Value: </strong>Only a very few have examined the factors influencing thecustomers’ satisfaction of online shopping in Oman, and it is a first-hand study of its kind, and the results will be useful to the online marketers.</p> 2018-10-04T00:00:00+00:00 ##submission.copyrightStatement## COACH-PLAYER COMMUNICATIONS: AN ANALYSIS OF TOP-LEVEL COACHING DISCOURSE AT A SHORT-TERM ICE HOCKEY CAMP 2019-01-16T23:11:39+00:00 David Elmes <p>&nbsp;</p> <p><strong>Purpose:</strong> This study sought to analyze the instructional discourse of top-level coaches to identify the specific language content of coaching discourse in practice.</p> <p><strong>Methodology:</strong> The study analyzed the recorded discourse of four coaches of the West Coast Hockey Prep Camp in Port Alberni, BC, Canada, between 2012 and 2016. Transcriptions of on-ice instructions were analyzed using Provalis QDA Miner v5.0.1 and Provalis WordStat v7.1.6 software to determine word-type and frequency.&nbsp;</p> <p><strong>Main findings</strong>: The processed corpus of 21,376 words produced 1,022 quantifiable words which were classified into one or more of the categories of single-category language (i.e. General (G), General Slang (GSl), Sports Specific (SS), and Sports General (SG)), or the eight additional multi-category sub-categories (i.e. G/GSl, G/SS, G/SG, SS/SG, GSl/SG, G/SS/SG, G/GSl/SG, and GSl/SS/SG).&nbsp; Analyses revealed that single-category vocabulary (i.e. G, GSl, SS, and SG) made up 75.2% of the categorized language, with SS (4.6%) and SG (11.1%) making up 15.7% of the total.</p> <p><strong>Applications:</strong> An understanding of the linguistic framework of instructional language in short-term training camps allows athletes to invest greater focus in their athletic performance in camp.&nbsp; The results offer athletes contextual reference for preparatory language study and authentic linguistic insight for the counter of potential target language anxiety.</p> <p><strong>Novelty/Originality:</strong> Results indicate that top-level coaches relied significantly less on sports-specific word-type to facilitate their instruction and suggest that a general comprehension of English can provide a strong foundation for understanding top-level coaching discourse.&nbsp; This provides significant insight for athletes harboring concerns for English proficiency and coach-player miscommunication.</p> 2018-09-04T00:00:00+00:00 ##submission.copyrightStatement## DESIGN OF PROTOTYPE OF KRA ISTHMUS OTOP CENTER 2019-01-16T23:11:40+00:00 Thidima Umpawan <p><strong>Objective:</strong>The design of OTOP exhibition centre was aimed to study the background and local lifestyle of people in Kra Isthmus, Ranong Province and OTOP exhibition centre design for Kra Isthmus to increase the value of community shop’s appearance in accordance with Thailand 4.0 policy which aims to promote Thailand’s economy to be an innovation-driven economy.</p> <p><strong>Methodology:</strong>Both qualitative and quantitative methods are used to conduct this study. The background and local lifestyle of the people at Kra Isthmus were studied by using the conceptual framework of <a href="#ThidimaUmpawan">ThidimaUmpawan</a>.The survey was conducted with the participation between researcher and people from the community. Three models were created.</p> <p>1<sup>st</sup> Prototype was Fon Pad Dad Si (eight months of rain and four months of sunshine) is interior design keyword. 2<sup>nd</sup> Prototype was Thammadha (normal) and 3<sup>rd</sup> Prototype was Tuk-mai (wooded shophouses). The design detail of each model consisted of location, organization management, behavior analysis of service provider and service consumer, correlation analysis, image, color schematic, material management, floor plan and other related plans, and perspective.</p> <p><strong>Main Findings:</strong>The results from expert’s opinions on the all models showed that the appropriateness of the location was at the high level ( = 3.80 , SD = 0.60) as well as the organization management ( = 3.70 , SD = 0.65). The third model had the highest score among the three models in floor planning and merchandising ( = 3.45 ,SD = 0.62).Moreover, the third model could well represent lifestyle of Kra Isthmus( = 3.50, SD=0.60) and use appropriate material ( = 3.70 , SD = 0.52). The color schematic of the second and third models was at the average level( = 2.80 , SD = 0.60). The first model had the highest score in lighting design ( =3.20 , SD =0.50) at the average level. For the overall design, the third model had the highest score ( = 3.30 , SD = 0.62).</p> <p><strong>Implications:</strong> As modern agriculture focuses on the management, interior design and technology, modern community shops are established. People in the community become the entrepreneurs who plant, process and sell their own products. Having unique style shop is one way to develop Kra Isthmus area to be Ranong’s cultural tourism area.</p> 2018-09-02T00:00:00+00:00 ##submission.copyrightStatement## EVALUATION ON THE INSTALLATION OF THE AUTOMATIC LANE BARRIERS (ALB) BY CAMPUS COMMUNITY 2019-01-16T23:11:40+00:00 Mahfuzah Abdul Rahman Hasnah Abdul Kadir Saodah Wok <p><strong>Purpose of the Study:</strong> This study examines the evaluation of Automatic Lane Barriers (ALB) system implementation on the campus community. The objectives of this study are to identify the differences between male and female on their evaluations towards the ALB system; and to determine the differences between staff and student on their attitude, behaviour, perceived usefulness (PU), and perceived ease of use (PEU) towards the ALB system.</p> <p><strong>Methodology:</strong> This study applies the quantitative research design using the survey method where self-administered questionnaires are used as the instrument for data collection. A total of 271 respondents participated in this study.</p> <p><strong>Main Findings:</strong> The findings show that, on the whole, campus community have a positive evaluation pertaining to perceived usefulness of the ALB system implementation only. There is no significant difference between male and female respondents on all variables while there are significant differences between staff and student towards the ALB system for all variables concerned.</p> <p><strong>Applications of this Study: </strong>This study adapted the items in the Technology Acceptance Model (TAM) to a newly implemented Automatic Lane Barriers (ALB) installation to differentiate the acceptance of ALB system according to gender and designation. The main reason for such implementation is to increase security and safety measures for the campus community.</p> <p><strong>Novelty/Originality of this Study: </strong>This study is done immediately after the ALB is enforced. Thus, the findings act as the benchmark for the acceptance of any new innovation for the campus community in the future.</p> 2018-09-02T00:00:00+00:00 ##submission.copyrightStatement## THE INFLUENCE OF PRODUCT PRESENTATION MODE AND ACADEMIC MAJOR ON THE MOTIVATION OF HAPTIC 2019-01-16T23:11:40+00:00 Chih-Long Lin Si-Jing Chen <p><strong>Purpose of the study:&nbsp;</strong>This study was aimed to investigate the effect of product presentation mode and education background of the subject on the willingness of touch, preferences and visual imagery.</p> <p><strong>Methodology:&nbsp;</strong>A total of 60 students were recruited to participate. The independent variables included product presentation mode (physical products, backgrounds removed image, scenario photo) and academic major of the subject (design major or management major). Three different kind dependent variables were measured in the study. On physical product condition, one sample was placed in front of subjects at a time. Both backgrounds removed image and scenario photo conditions, the subjects view experimental photos through a 22-inch LCD screen. They watched the sample item for 10 seconds and then were asked to assess the subjective questionnaire.</p> <p><strong>Main Findings:</strong> The study results showed that when watching a physical product, the motivation of touch was greatest. The scenario photo generated more positive feelings and resulted in higher preference rating. The willingness of touch, preference and sensory ratings of management major students were higher than design major students.</p> <p><strong>Applications of this study:&nbsp;</strong>The findings of this study can serve as a reference for enterprises to properly present products on web pages in order to increase consumers’ motivation to touch and preference.</p> <p><strong>Novelty/Originality of this study:&nbsp;</strong>This study reinforces construction of a model of motivation to touch, and find that product presentation mode significant affect motivation to touch, preference and novelty feeling.</p> 2018-08-25T00:00:00+00:00 ##submission.copyrightStatement## REVIEW OF LITERATURE ON TURNAROUND STRATEGY IN BANKING 2019-01-16T23:11:40+00:00 Maryam binti Badrul Munir Dr Muhamad Muda Dr Ummi Salwa Ahmad Bustamam <p><strong>Purpose of the study:</strong> The business cycle always occur in banking activities. For that reason, banks often prepare a turnaround strategy to keep banking growing during changes of business cycles during which often happen during changes in the economic situation or changes in the regulation of a country. This article reviews study on banking turnaround strategy (in conventional and Islamic banks) regarding to the model turnaround strategy by Schoenberg, Collier, and Bowman (2013) from January 1990 to December 2017, in order to identify the current state of study and research gap. The publications were classified into process-orientated strategies and content-orientated strategies. The process-orientated strategies were divided into cost efficiencies, asset retrenchment, focus on core activities and build the activities. Meanwhile, the content-orientated strategies were classified into the changes of organisational structure and culture change.</p> <p><strong>Methodology:</strong> This paper focuses on peer-reviewed Economy journal, excluding book and book chapters. The keywords included ‘turnaround strategy in banking’ and ‘business cycle’. Articles were only selected if they directly addressed into turnaround banking and the business cycle. The sample was generated by applying a keyword search on Mendeley database.</p> <p><strong>Main Findings:</strong> There were 122 out of 250 in the sample analysed on the banking turnaround strategy. The majority of studies were concerned with the process-oriented strategies (such as the focus on core activities and build of the activities).</p> <p><strong>Applications of this study:</strong> This study can be useful for strategic management of banking</p> <p><strong>Novelty/Originality of this study:</strong> The implementation of turnaround model strategy by <a href="#Schoenberg">Schoenberg, Collier, and Bowman (2013)</a> as the management strategies during the recovery process in banking.</p> 2018-06-21T00:00:00+00:00 ##submission.copyrightStatement## A COMPARISON OF AMERICAN-BORN CHINESE AND TAIWANESE COLLEGE STUDENTS IN APPROACHES TO STUDYING 2019-01-16T23:11:41+00:00 Sherry Liang <p><strong>Purpose:</strong>The purpose of this study was designed to bracket both population’s culturally-related study skills in an attempt to know their similarities and dissimilarities.</p> <p><strong>Methodology:</strong>The current study used a quasi-experimental quantitative researchto examine 62 American-born Chinese and 79 Taiwanese college students by using the Approaches to Studying Inventory to compare their learning study approaches.</p> <p><strong>Results:</strong>Data analysis revealed three significant results: (a) American-born Chinesestudentsexpressed more interesting in ideas in deep approach and syllabus-boundness in surface approach than Taiwanese students. (b) Taiwanese students showed more in seeking meaning in deep approaches and time management in strategic approach than American-born Chinese students (c) American-born Chinese students displayed grater extrinsic motivation than their Taiwanese counterparts whereas Taiwanese students were more intrinsically motivated academically than American-Born Chinese students.</p> <p><strong>Implications:</strong>Results suggest that American-born Chinese students’ learning approaches were influenced by their learning and social contexts.&nbsp; Further studies could be conducted to identify the learning approaches in various generations of American-born Chinese to differentiate learning and social context influences.</p> 2018-06-11T00:00:00+00:00 ##submission.copyrightStatement## THERAPEUTIC STRATEGY IN GAMIFICATION AND GAME BASED LEARNING FOR ELDERLY PEOPLE IN THAILAND 2019-01-16T23:11:41+00:00 Wilawan Inchamnan <p><strong>Purpose:</strong> This study aims to review the literature of the therapeutic strategies in gamification and a game-based learning for elderly people. During the increasing of the aging city in Thailand, how to prepare and how to live up the society are challenged. Gamification as a Game-based learning is a key issue in terms of conception. The conception of the game focuses on establishing trust with players and finding the right way to motivate the players to care for their health and to encourage the players to set goals.</p> <p><strong>Methodology:</strong>A survey of healthcare for aging people was conducted in regard to technology-driven gamification.Gamified training appears to be highly engaging and does boost participant motivation.The survey attempts to examine Thai culture in terms of game technology and family networks and supports the influence the health-promoting behaviors among older persons.</p> <p><strong>Main Findings:</strong>The reviews illustrate the role of game-based learning in therapeutic strategies. In accordance with the Gamification Concept, the concepts of games are broad in scope,encompassing various contexts, such as training. The results of this findings may influence Thai elderly to care their healthy by using gamification. The game design shows the Health Care Training Game and Gamification prototype.</p> <p><strong>Implications:</strong>Gamification strategies may contribute to sustainable healthcare in Thailand.The designing game examines the therapeutic strategy game by establishing a technology-driven trust relationship with players, and then determining the best way to motivate the players to care for their health.</p> <p><strong>Originality:</strong>Knowledge and skills can be improved by using game-based learning. A learning game is a self-contained unit with start, game play and ending activities. The games are based on a combination of well-known game-design principles and principles of task-oriented training and involve the manipulation of everyday physical objects.</p> 2018-05-13T00:00:00+00:00 ##submission.copyrightStatement##