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FROM CHOUPALS TO ONLINE CHOUPALS
Corresponding Author(s) : Prof Anju Chawla,
Humanities & Social Sciences Reviews,
Vol. 1 No. 1 (2013)
On May 18, 2012, Facebook, Inc. Launched its IPO. The frenzy of pre-launch had peaked and it met with an astounding investor’s response. Marketers coined it as ‘Cultural Touchdown’ implicating that a company of this nature was being received like emperors by the investors. Indeed, there was a paradigm shift witnessed on this launch. But then the stock lost over a quarter of its value in less than a month and went on to less than half its IPO value in three months. What had gone wrong?!!
In India, the majority of population lives in rural areas (we have an astounding 6,28,000 villages in our country). Their cultural ‘adda’ where the society meets and interacts are the village choupals. The social networking sites are also doing the same purpose – just online. We could very well refer to them as online-choupals where the youth meet, interact, put forward their opinions and discuss issues relevant to them in particular or the country in general.
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- http://www.onlinemarketinggrowth.com/internet-marketing-tips/a-listing-of-successful-internet marketing-tips-for-every-person
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- Tom Smith, “The social media revolution.,” International Journal of Market Research 51, no.4 (July2009):559-561.