Main Article Content
In this globally dynamic business scenario, it is vital for any marketer to contemplate and grapple with any kind of opportunity which one can translate into an exceptionally superior service offering than his competitive counterpart. The evolution in the trend of insurance is e-insurance. Many insurance companies in India have their own independent websites catering mediation services at a very low price. Despite lucrative offers e-insurance in India has not been able to capture much attention of the public in general. The share of e-insurance in business largely depends upon consumer want, inclination, preferences and usage which in turn depend on other demographic variables such as age, gender, income occupation, and education. This study highlights the influence of demographic variables on e-insurance sector in India. It is found in the study that there is a significant impact of gender, educational qualification, income and occupation on the reason, like saving, investment, risk and protection tax benefit and children education and marriage to purchase e-insurance products.
Authors retain the copyright without restrictions for their published content in this journal. IJMIER is SHERPA ROMEO Journal.
- Dror D.M. (2006) ,Health Insurance for Poor: Myths and Realities, Economic and Political Weekly (Mumbai) 41, No. 43-44
- Khani, A. (2010). Review of barriers to E-insurance companies insurance Asia. Journal of the Insurance Industry, 2014;4(S1) April-June, 2061-66.
- Dasgupta, P. (2002). E-commerce in the Indian insurance industry: Prospects and future. Electronic Commerce Research, 2(1-2), 43-60.
- Karthi, R. (2002). Influences of online marketing in the pospective Indian insurance industry. IOSR Journal of Business and Management, 1, 24-30.
- Banan, M.R. (2009) , How is e-insurance in developing countries, Georgian Electronic Scientific Journal: Computer science and Telecommunication 5(22),116-120
- Sapa, S.G. (2010). Impact of ICT application on the insurance sector (E-insurance). Journal of Management and Research, 3(1), 311-320.