Main Article Content


Purpose: The objectives of the study are to analyze the factors which influence patients to go to private hospitals against public hospitals of Oman and to analyze the expectations of patients from the integrated public hospitals in Oman.
Design/methodology/approach: The study was carried out with a well-defined questionnaire through which 251 survey samples were collected on a random sampling basis.
Findings: The results of the study reveal that there is an association between the selection of hospital and services and the cost of the services offered in the hospital and it is found that the cost of services incurred makes an impact in the selection of hospital for medical treatment. The study also revealed that in private hospitals patients could easily approach anyone including the reception staff and all are helpful, and the private hospitals are equipped with modern equipment, and doctors treat patients in a friendly manner.
Research limitations/Implications: The majority of the population taken for the study are aged above 20 years, and the samples were collected from selected regions of Oman, and wide range collection of samples from all the regions will help to improve the solution.
Social implications: The study suggests that sufficient medicines should be provided in all the public health centers and periodic inspection should be conducted at regular intervals to improve the standards of the public health Centers and Government Hospitals concerning cleanliness, treatments and the front line services.
Originality/Value: No study has examined the causes for the hospital selection delay in the construction projects of Oman, and it is a first-hand study of its kind and the results will be useful to the stakeholders.


Private hospitals of Oman Public Hospitals of Oman Patients’ preference Services Cost of treatment

Article Details

How to Cite
Al-Balushi, S. M. A., & Khan, M. F. R. (2017). FACTORS INFLUENCING THE PREFERENCE OF PRIVATE HOSPITALS TO PUBLIC HOSPITALS IN OMAN. International Journal of Management, Innovation & Entrepreneurial Research, 3(2), 67-77.


  1. Al Farsi, M. and West, D.J. Jr. (2006), “Use of Electronic Medical Records in Oman and Physician Satisfaction,” Journal of Medical system, Vol. 30, issue.1, pp.17-22, available at
  2. Al Rashdi, I. and Al Qasmi, A. (2012), “Staff Perception of Relative Importance of Quality Dimensions for Patients at Tertiary Public Services in Oman,” Oman Medical Journal, Vol.27, issue. 5, pp. 396-401, available at
  3. AlDhawi, A.A. and West, D.J. (2006), “Challenging Health Care system Sustainability in Oman,” Journal of Health Sciences Management and Public Health, Vol.7, issue.2, pp.124-135, available at
  4. Al-Mujaini, A., Al Farsi, Y., Al Maniri, A. and Ganesh, A. (2011), “Satisfaction and Perceived Quality of an Electronic Medical Record System in a Tertiary Hospital in Oman,” Oman Medical Journal, Vol.26, No.5, pp.324-328, available at
  5. Andaleeb, S.S. (2000), “Public and private hospitals in Bangladesh: Service quality and predictors of hospital choice,”Health Policy Plan, US National Library of Medicine, National Institute of Health, Vol.15, No.1, pp.95-102, available at
  6. Baddour, A. and Abbas, A. (2016), “Private and Public Hospitals Automation,”International Journal of Pure and Applied Sciences and Technology, Vol.32, No.1, pp.1-16, available at
  7. Balushi, A. (2015), “Occupational Stress issues of the Nurses from Hospitals in Sohar, Oman,” MBA Research Project Dissertation Report submitted to Faculty of Business, Sohar University, Oman, 2015, pp.1-175.
  8. Basu, S., Andrews, J., Kishore, S., Panjabi, R. and Stuckler, D. (2012), “Comparative Performance of Private and Public Healthcare Systems in Low- and Middle-Income Countries: A Systematic Review,”Private and Public Healthcare Performance, Vol.9, issue. 6, pp.1-14, available at;sequence=1
  9. Chao-Chan, W.(2011), “The impact of hospital brand image on service quality, patient satisfaction and loyalty,” African Journal of Business Management, Vol.5, No.12, pp.4873-4882, doi: 10.5897/ajbm10.1347
  10. Chen, C.B., and Kao, P.L. (2011), “The Effects of the Hospital Marketing Promotion on Consumers’ Choice of Hospitals Consumers,” The Journal of Human Resource and Adult Learning, Vol.7, No.2, pp.156-168, available at
  11. Cooper, Z., Craig, S., Gaynor, M. and Reenen, J.V. (2015). “The Price Ain’t Right? Hospital price and health spending on privately insured”, The National Bureau of Economic Research, NBER working paper 21815, Dec. 2015, pp.1-55, available at
  12. Irfan, S.M., and Ijaz, A. (2011), “Comparison of Service Quality between Private and Public Hospitals: Empirical Evidence from Pakistan,” Journal of Quality and Technology Management, Vol.7, issue.1, pp.1-22, available at
  13. Khattak, A., Ismail Alvi, M.,Awais Yousaf, M., Zain-ul-Abideen Shah, s., Trial, D. and Akhter, S. (2012), “Patient satisfaction- A Comparison between public & private Hospitals of Peshawar”, International Journal of Collaborative Research on Internal Medicine & Public Health, Vol.4, issue.5, pp.713-722, available at
  14. Kim, K.H., Kim, K.S., Kim, D.Y., Kim, J.H. and Kang, S.H. (2008), “Brand equity in hospital marketing,” Journal of Business Research, Vol. 61, issue.1, pp.75-82, available at
  15. Koksal, L., Mumcu, G., Sisman, N., Catar, R.O., and Sur, H. (2012), “The use of Web Pages as a Health Communication Tool in Private and Public Hospitals,” Journal of Marmara University Institute of Health Sciences, Vol. 2, issue.1, pp.14-19 available at
  16. Kondasani, R.K.R. and Panda, R.K. (2015), “Customer Perceived Service Quality, Satisfaction and Customer Loyalty: An Empirical Test of Mediation in Private Hospitals,” ResearchGate, Proceedings of the 1st IIMA International Conference on Advances in Health Care Management Services, Jul. 2015, available at
  17. Lee, F., Teich, J.M., Spurr, C. D and Bates, D.W. (1996), “Implementation of Physician Order Entry: User Satisfaction and Self-Reported Usage Patterns’’, Journal of the American Medical Informatics Association Vol.3, issue.1, pp.42-55 available at
  18. Motwani, D. and Shrimali, V. (2014a), “Service Marketing Mix of Indian Hospitals: A Critical Review”, Czech Journal of Social Sciences, Business and Economics, Vol. 3 , issue.2, pp. 65-72, available at
  19. Motwani, D. and Shrimali, V. (2014b), “Factors affecting patients’ decision in selection of Hospital,” Management Strategies Journal, Vol.25, issue.3, pp.5-10, available at
  20. Mrayyan, M.T. (2004), “Nurse job satisfaction and retention: comparing public to private hospitals in Jordan,” Journal Citation Reports Vol.13, issue.1, pp.40-50, available at
  21. Pavel, M.S., Chakrabarty, S., and Gow, J. (2016), “Cost of illness for outpatients attending public and private hospitals in Bangladesh,” International Journal for Equity in Health, Vol.15, issue. 167, pp.1-12, available at
  22. Pongsupap, Y. and Lerberghe, W.V. (2006), “Choosing between public and private or between hospital and primary care: responsiveness, patient-centeredness and prescribing patterns in outpatient consultations in Bangkok,” Tropical Medicine and International Health, Vol.11, No.1, pp.81-89, available at
  23. Samir, N. and Karim, S. (2011), “Medical Tourism, Local and International Perspective,” Oman Medical Journal, Vol.26, No.4, pp.215-218, available at
  24. Wanjau, K.N., Muiruri, B.W. and Ayodo, E. (2012), “Factors Affecting Provision of Service Quality in the Public Health Sector: A Case of Kenyatta National Hospital,”Institutional Repository, Kartina University, Jul.2012, available at