Authors retain ownership of the copyright for their content.
THE ARTS OF SOCIAL REALITY (RE) CONSTRUCT INDIVIDUAL MINDSET OF POST-INDEPENDENCE COMMUNITY VIA HISTORICAL DOCUMENTARY
Corresponding Author(s) : Mohd Nor Shahizan Ali
Humanities & Social Sciences Reviews,
Vol. 7 No. 2 (2019): March
Purpose of the study: The aim of this study is to analyse the meaning construction of the post-independence communities based on a historical documentary “Big Kitchen (1952)” which focuses on the literacy aspect of how an individual construe, implement and adapt technology in constructing meaning in line with the rapid development of the country.
Methodology: A focus group discussion was conducted which involved twenty-one informants from an Institute of Higher Learning in Malaysia. The discussion focuses on how the post-independence communities collectively construct their institutional knowledge by linking these three main areas; literacy, meaning construction and technology based on the historical documentary which consequently reveals the social reality of the community.
Main Findings: Findings revealed thatthere is a culture change (in Malaysia) due to migration, technological advancement, and rapid urbanization based on the meanings constructed by the post-independence communities. The combination of migration, technological development, and rapid urbanization have caused the informants to not be influenced by media materials that are shown but assess material based on the understanding and withholding long underlying themselves over the years.
Applications of this study: Since the media and communication studies is an established academic discipline in today’s digital era, this study is beneficial in contributing to the development of mass media and communication field specifically in the area of media literacy/ broadcasting literacy as the study covers the art of scientific investigation of the media.
Novelty/Originality of this study: This study justifies how media research and the technological shift in the media landscape affects the arts of social reality and the meaning construction of the post-independence communities in Malaysia via the “Big Kitchen (1952)” documentary. Findings revealed in this study contribute to the current debate of the current media issues, and to the development of mass media and communication field.
Most read articles by the same author(s)
- Neesa Ameera, Mohd Nor Shahizan Ali, THE LOWER SOCIOECONOMIC STATUS (LES) ADVERTISING SCHEMATA REALITY DIGITAL ENVIRONMENT STIMULI ADVERTISING SCHEMATA (MINDSET) OF THE LOWER SOCIOECONOMIC STATUS (LES) COMMUNITY , Humanities & Social Sciences Reviews: Vol. 7 No. 2 (2019): March
Download CitationEndnote/Zotero/Mendeley (RIS)
- Baran, S.J. (2013). Introduction to mass communication theory: Media literacy and culture. (7th ed.) McGraw-Hill, CA: Wadsworth Publishing Company.
- Bort-Roig, J., Gilson, N.D., Puig-Ribera, A., Conteras, Ruth S. & Trost, S.G. (2014) Measuring and Influencing Physical Activity in Smartphone Technology: A Systematic Review. Sports Medicine 44 (5), 671-686.
- Collin, W. (2013). Information visualization: perception for design. (2nd ed.) Morgan Kaufmann Publications: Elsevier.
- Gansinger, M.A.M. & Kole, A. (2016). Roots Reloaded. Culture, Identity and Social Development in the Digital Age. Hamburg: Anchor Academic Publishing.
- Harrison, R., & Thomas, M. (2009). Identity in Online Communities: Social Networking Sites and Language Learning. International Journal of Emerging Technologies & Society, 7(2), 109 – 124.
- Humphries, M. (2018). Visual storytelling with color and light. New York: Taylor & Francis Group.
- Kaplan, A. M. & Haenlein, M. (2010). Users of The World, Unite! The Challenges and Opportunities of Social Media. Business Horizons 53(1), 59-68.
- Landau, N. (2018). TV writing on demand: Creating great content in the digital era. New York: Taylor & Francis.Levinson, P. (2009) New new media. (2nd ed.) New York: Pearson.
- McErlean, K. (2018). Interactive narratives and transmedia storytelling: Creating immersive stories across new media platforms. New York: Taylor & Francis.
- McQuail, D. (2010). Mass communication theory. (6th ed.) London: Sage Publications.
- Mohammadyari, S. & Singh, H. (2015). Understanding The Effect Of E‐Learning On Individual Performance: The Role of Digital Literacy. Computers & Education 82, 11‐25.
- Mohd. Nor Shahizan Ali, Hasrul Hashim & Mus Chairil Samani. (2011). Analisis naratif filem dokumentari The Kinta Story (1949). Jurnal Komunikasi, 27(2), 183-202.
- Mohd. Nor Shahizan Ali, Mohd. Azul Mohammad Salleh, Mat Pauzi Abd Rahman, Mus Chairil Samani & Zairul Anuar Md. Dawam. (2014). Moral Penapisan Kendiri Filem Dokumentari Sejarah. Online ISSN 1823-884x e-Bangi, 9 (1), 24-33.
- Page, T. (2013). Smartphone Technology, Consumer Attachment and Mass Customisation. International Journal of Green Computing, 4 (2), 38-57.
- Potter, W.J. (2015). Media literacy. (8th ed.) SAGE Publications: United States.
- Rabiger, M. (2016). Developing story ideas: The power and purpose of storytelling. New York: Taylor & Francis.
- Ramachandran Ponnan & Mohd Nor Shahizan Ali. (2015). Social Media Issues Embedded in Broadcasting: Malaysia Experience. Journal of Social Sciences and Humanities 10 (1), 29-43.
- Sheldon, P. (2008). The relationship between unwillingness-to communicate and students Facebook use. Journal of Media Psychology, 20 (2), 67–75.
- Tedeschi, J.T. (2017). The Social Influence Processes. London: Routledge.
- Tettegah, S. (2016). Emotions, Technology and Social Media. London: Academic Press.
- Turcotte, Jason., York, Chance., Irving, Jacob. & Scholl, Rosanne M. (2015). News recommendation from social media opinion leaders: Effects on media trust and information seeking. Journal of Computer-Mediated Communication 20 (5), 520-535.
- Whiting, G. (2011). Encouraging technological literacy in the Richmond City Schools: The standards have provided legitimacy for the teaching of elementary technology. The Technology Teacher ,61 (2011), 88-102.
- Zettl, H. (2016). Sight, sound, motion: Applied Media Aesthetics. Boston: Cengage Learning.