METHODICAL APPROACHES TO ASSESSMENT OF THE IMPACT OF THE REPUTATION CAPITAL ON INVESTMENT PROCESSES IN THE REGION (ON THE EXAMPLE OF REGIONS OF THE VOLGA FEDERAL DISTRICT)

Main Article Content

Marat Rashitovich Safiullin
Alexander Stanislavoich Grunichev
Leonid Alekseevich Elshin

Keywords

reputational capital of a region, reputational economy, investment activity, uantitative assessment of a region's reputation, globalization, factors of economic growth, econometric modeling

Abstract

Purpose: In the paper, the need to study models of economic growth in territories in terms of the reputational economy theory is substantiated. The issue is relevant due to the fact that in modern conditions when economic development institutions are being transformed, primarily as a result of globalization of economic processes, the regional reputational capital begins to play an increasingly prominent and significant role.


Methodology: The authors build the time series of the studied indicator for the regions of the Volga Federal District for the period of 2010-2017 based on the developed methodology for the formalized assessment of a territory’s reputation. Econometric assessments of a territory’s reputational capital influence on the parameters of their investment activity are carried out on the basis of those time series. The developed and tested methodological tools for quantitative assessment of the region's reputational capital form a stable basis for conducting research activities aimed at a multifactorial analysis of the key components determining the territory’s reputation.


Result: This, in turn, forms stable preconditions for determining and system analysis of the development prospects of a competitive interregional environment and also forms the basis for the implementation of economic and mathematical assessments aimed at determining the impact of a territory's reputation on key parameters of its socio-economic development.


Applications: This research can be used for universities, teachers, and students.


Novelty/Originality: In this research, the model of Methodical approaches to the assessment of the impact of the reputation capital on investment processes in the region is presented in a comprehensive and complete manner.

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