Main Article Content

Ammar Ahmed
Mahmoud Radwan Hussein AlZgool
Zahida Abro
Umair Ahmed
Ubedullah Memon


business innovation, organizational culture, intellectual capital, social capital, psychological capital


Purpose of Study: The paper sheds lights on the idea of business innovation through pouring scholarly review of the literature. The papers objects to provide scholars enthusiastic about business innovation to understand how intellectual, social and psychological capital can be of prominence and the acute role organizational culture can play to further it.

Methodology: The paper has strived to advance intellectual understanding of scholars in the area through underlining the direct and indirect links between these factors to help organizational practitioners obtain competitive results for their respective organizations.

Results: The paper also outlines limited studies on these relationships thus, encouraging scholars for empirical attention in the near future.  


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