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Noraida Haji Ali
M. Suriyani
Masita@Masila Abdul Jalil
Mustafa Man


Rural Women, Social Networking Sites, Social media, non-computer literate, communities, framework


Purpose: A Social Networking Site (also social networking service or social media) is a platform to make people connected and share anything about them. The purpose of this research to construct a framework for the Development of Social Networking Site Skill to help women in rural areas to face the growth of ICT. This paper discusses how the proposed framework can help them to develop their skills of marketing using the SNS. This kind of effort, hopefully could empower the targeted marginalized group with the knowledge of information engineering, increase their awareness and utilization of ICT in their everyday actions.

Methodology: The data obtained are the result of on-going projects in Setiu Wetlands, Terengganu.  Community rural women in Setiu Wetlands are respondent for this study. A total of 30 people (identified as women entrepreneurs) were respondents and profile data was preliminary studies about the skills and existing ICT literacy and internet use.

Main Findings: Based on profiling data that have been collected, a framework for the development of skills in using social media as a business medium has been developed.

Implications/Applications: The framework developed is expected to produce successful entrepreneurs from rural women communities. The entrepreneur will be an example to other women. This effort also is expected to help rural women community can improve the living standards of their families.


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