Main Article Content

Uning Pratimaratri
Diana Kartika
Oslan Amril


Indigenous Tradition Based-Tourism Development, Foreign MTE, revisit intention, intention to recommend, cultural tourism


Purpose: This study examines the foreign tourist’s MTE on the indigenous tradition with the objective to find out the foreign tourists’ MTE and its effect on revisit intention and intention to recommend. It is conducted on 51 foreign tourists visiting Mentawai from April to June 2018.

Methodology: Convenient sampling is used for the sampling method. Primary data are collected from survey.

Result: The result shows that MTE is good (higher) which has a positive significant relationship with the revisit intention due to that the t value of this variable is greater than 1.96., and the path coefficient is 0.619. It indicates the higher MTE which will have an effect on the high opportunity to revisit intention. The effect of MTE on intention to recommend also has a positive significant relationship. The path coefficient also indicates a positive sign, meaning the higher MTE has effect on the higher intention to recommend. Thus, foreign tourists experiencing Mentawai cultural tourism has positive MTE effecting positively tourists’ revisit intention and intention to recommend.

Applications: This research can be used for universities, teachers, and students.

Novelty/Originality: In this research, the model of the Indigenous Tradition Based-Tourism Development: Foreign Tourist’s Memorable Tourism Experience in Mentawai, Indonesia is presented in a comprehensive and complete manner.


Download data is not yet available.


Metrics Loading ...
Abstract 43 | PDF Downloads 35 XML Downloads 2 ePUB Downloads 5


1. Ajzen, I. (1991). The Theory of Planned Behavior. Organizational Behavior and Human Decision Process, 50, 179–211.
2. Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs: Prentice-Hall.
3. Avazzadeh, E. (2015). The Effect of Corporate Governance Components on Dividend and Financing Policies. UCT Journal of Management and Accounting Studies, 3(2), 10-16.
4. Bagozzi, R. R., & Yi, Y. (1988). On the Evaluation of Structural Equation Models. Journal of the Academy of Marketing Science, 16(1), 74–94.
5. Bujdosó, Z., Dávid, L., Anett, T. Ę., Kovács, G., Major-Kathi, V., Uakhitova, G., … Vasvári, M. (2015). Basis of heritagization and cultural tourism development. Procedia - Social and Behavioral Sciences, 188, 307–315.
6. Chandralal, L., & Valenzuela, F. (2013). Exploring Memorable Tourism Experiences: Antecedents and Behavioural Outcomes. Journal of Economics, Business and Management, 1(2), 177–181.
7. Chen, H., & Rahman, I. (2018). Cultural tourism: An analysis of engagement, cultural contact, memorable tourism experience and destination loyalty. Tourism Management Perspectives, 26(April), 153–163.
8. Cole, S. (2017). Annals of Tourism Research Water worries: An intersectional feminist political ecology of tourism and water in Labuan Bajo, Indonesia. Annals of Tourism Research, 67, 14–24.
9. Daniela, F., & Titilina, M. (2015). Cultural tourism potential, as part of rural tourism development in the North-East of Romania. Procedia Economics and Finance, 23(October 2014), 453–460.
10. Elfiondri. (2018). Tradisi dan tabu masyarakat indigenous mentawai (1st Editio). Padang: LPPM Universitas Bung Hatta.
11. Elfiondri, Amril, O., & Prayassita, D. (2018). Defining Indigenous Social Norms of Water-Related Taboo: Contemporary Social Attitude , Social Harmony and Development. International Journal of Humanities and Social Sciences, 8(4), 116–121.
12. Falk, J. H., & Storksdieck, M. Using the Contextual Model of Learning to Understand Visitor Learning from a Science Center Exhibition (2005).
13. Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. Reading, MA: Addison-Wesley.
14. Fornell, C., & Larcker, D. F. (1981). Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics. Journal of Marketing Research, 18(3), 382.
15. Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2013). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Thousand Oaks: Sage.
16. Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: indeed a silver bullet. Journal of Marketing Theory and Practice, 19(2), 2011.
17. Hoch, S. J., & Deighton, J. (1989). Managing What Consumers Learn from Experience. Journal of Marketing, 53(2), 1–20.
18. Hughes, H. L. (2002). Culture and tourism : a framework for further analysis Culture and tourism : a framework for further analysis. Managing Leisure, 7(May), 164–175.
19. Jingyi, L., & Chung-shing, C. (2018). Local cultural vicissitudes in regional tourism development : A case of Zhuhai. Tourism Management Perspectives, 25, 80–92.
20. Kim, J.-H., Ritchie, J. R. B., & McCormick, B. (2010). Development of a scale to measure memorable tourism experiences. Journal of Travel Research, 3(2), 123–126.
21. Knutson, B. J., Beck, J. A., Kim, S. H., & Cha, J. (2006). Identifying the Dimensions of the Experience Construct Identifying. Journal of Hospitality & Leisure Marketing, 15(3), 31–47.
22. Kusbiantoro, K., Anthonius, R., & Santosa, I. (2016). Modernisasi dan komersialisasi UMA masyarakat Mentawai sebuah deskrupsi fenomenologis. Jurnal Sosioteknologi, 15(2), 187–199.
23. Lynch, M., Duinker, P. N., Sheehan, L. R., & Chute, J. E. (2011). The demand for Mi’kmaw cultural tourism: Tourist perspectives. Tourism Management, 32(5), 977–986.
24. Matandare, M. A. (2018). Botswana Unemployment Rate Trends by Gender: Relative Analysis with Upper Middle Income Southern African Countries (2000-2016). Dutch Journal of Finance and Management, 2(2), 04.
25. Mckercher, B. (2002). Towards a classification of cultural tourists. International Journal of Tourism Research, 4, 29–38.
26. Melo, R., Bezerra, M. C., Dantas, J., Matos, R., de Melo Filho, I. J., Oliveira, A. S. & Maciel, P. R. M. (2017, June). Sensitivity analysis techniques applied in cloud computing environments. In 2017 12th Iberian Conference on Information Systems and Technologies (CISTI) (pp. 1-7). IEEE.
27. Mitchell, C. J. A., & Shannon, M. (2018). Exploring cultural heritage tourism in rural new found land through the lens of the evolutionary economic geographer. Journal of Rural Studies, 59(May 2017), 21–34.
28. Napitupulu, N. U. (2015). Strategi pemasaran pariwisata budaya mentawai melalui produk kesenian muturuk. Jurnal Desain & Seni, 2(1), 59–66.
29. Ponting, J., McDonald, M.G., & Wearing, S. (2005). De-constructing wonderland: Surf tourism in the Mentawai Islands, Indonesia. Society and Leisure, 28, 141-162.
30. Prayag, G., & Ryan, C. (2012). Antecedents of Tourists’ Loyalty to Mauritius : The Role and Influence of Destination Image , Place Attachment , Personal Involvement , and Satisfaction. Journal of Travel Research, 51(3), 342–356.
31. Pristiwasa, I. wayan T. K. (2017). Motivasi dan persepsi wisatawan terhadap potensi wisata di kepulauan mentawai. Jurnal Kepariwisataan Dan Hospitalitas, 1(2), 111–117.
32. Ramadhan, S. F., Metusala, D., & Sinaga, M. O. (2017). Potensi Pengembangan Tradisi Etnobotani Sebagai Ekowisata Berkelanjutan : Studi Kasus Suku Mentawai di Pulau Siberut , Kepulauan Mentawai. Jurnal Pro-Life, 4(2), 364–374.
33. Reisinger, Y. (1994). Tourist — Host Contact as a Part of Cultural Tourism Tourist - Host Contact as a Part of Cultural Tourism. World Leisure & Recreation, 36(2), 24–28.
34. Richards, G. (1996). Cultural Tourism in Europe (Vol. 1). Wallingford: CABI.
35. Shayakhmetova, D., & Chaklikova, A. (2018). Development of the intermediator of intercultural communication based on public argumentative speech. Opción, 34(85-2), 149-185.
36. Shishmanova, M. V. (2015). Cultural tourism in cultural corridors, itineraries, areas and cores networked. Procedia - Social and Behavioral Sciences, 188, 246–254.
37. Shoemaker, S., & Lewis, R. C. (1999). Customer loyalty : the future of hospitality marketing. Hospitality Management, 18, 345–370.
38. Silberberg, T. (1995). Cultural tourism and business opportunities for museums and heritage sites. Tourism Management, 16(5), 361–365.
39. Stylianou-Lambert, T. (2011). Gazing from home: cultural tourism and art museums. Annals of Tourism Research, 38(2), 403–421.
40. Tagay, A., & Ballesteros, L. (2016). ILOCANO FAMILISM IN THE CHICHACORN INDUSTRY IN PAOAY, ILOCOS NORTE, PHILIPPINES. Humanities & Social Sciences Reviews, 4(1), 27-40.
41. Teo, T., & Lee, C. B. (2010). Explaining the intention to use technology among student teachers An application of the Theory of Planned. Campus-Wide Information Systems, 27(2), 60–67.
42. Torre, A., & Scarborough, H. (2017). Reconsidering the estimation of the economic impact of cultural tourism. Tourism Management, 59, 621–629.
43. Towner, N. (2016). Searching for the perfect wave: Pro filing surf tourists who visit the Mentawai Islands. Journal of Hospitality and Tourism Management, 26, 63–71.
44. Towner, N., & Orams, M. (2016). Perceptions of surfing tourism operators regarding sustainable tourism development in the Mentawai Islands, Indonesia. Asia Pacific Journal of Tourism Research, 21, 1258–1273.
45. Tsaur, S., Lin, Y., & Lin, J. (2006). Evaluating ecotourism sustainability from the integrated perspective of resource, community and tourism. Tourism Management, 27, 640–653.
46. Tung, V. W. S., & Ritchie, J. R. B. (2011). EXPLORING THE ESSENCE OF MEMORABLE TOURISM EXPERIENCES. Annals of Tourism Research, 38(4), 1367–1386.
47. Vinzi, V. E., Chin, W. W., Henseler, J., & Wang, H. (2010). Handbook of Partial Least Square: Concepts, Methods and Applications. Berlin, German: Springer.
48. Zakaria, A. Z., Salleh, I. H., Sabrizaa, M., Rashid, A., & Abra, A. (2014). Identity of Malay Garden Design to be promoted as the Cultural Tourism Product in Malaysia. Procedia - Social and Behavioral Sciences, 153, 298–307.
49. Zealand, N. (2007). Heritage / Cultural Attraction Atmospherics: Creating the Right Environment for the Heritage / Cultural Visitor. Journal of Travel Research, 45(February), 345–354.